There are billions of searches completed on search engines like google, yahoo and bing each day. The majority of the clicks from these searches are not charged for which makes SEO a very attractive option.
How does SEO work?
There are three very important parts of search engine optimisation, the content you have on your site, site architecture and access to these pages and links to your site from other sites. These are important because of the way that search engines work.
The most important factors for top results
Although many SEO agencies and SEO ‘experts’ will disagree on all the factors included in each search engine’s algorithm and how important each of these factors are, there are certain elements that are not contentious:
- Your site content
- Links to your site
- Your site coding (and meta tags)
- How your site is submitted (and crawler access)
- Links within your site
- Click though rate (this is often forgotten by many SEOs)
- What your competitors are doing (this is often forgotten by many SEOs)
Our approach to Search Engine Optimisation
In our initial assessment of your site we’ll consider all the factors above and many more that are less important to ensure top placements. After this initial assessment we’ll then focus on providing four key services:
1) Content creation
2) External content (Link building)
3) Website structure for SEO
4) SEO Reporting and Analysis
Our SEO successes
We are very proud of the search engine results we have achieved for our clients.
In the last 12 months our clients’ SEO secured more than 11.7 million search engine visits. We have estimated that the equivalent cost of these would be approximately £14.2 million.