What are ‘web analytics’?
Properly configured, web analytics can give you an idea about how people use your website, what they purchased, the websites they look at before yours and even the search terms they would have used to find your website.
Why are ‘web analytics’ so important?
Analytics data can quickly and easily show you patterns of behaviour on your site. These insights can help you optimise your PPC spend, maximise your SEO visits and improve your conversion rates.
What we can do for you
Our preferred analytics solution is Google Analytics. We can provide consultancy on how best to implement Google Analytics and can even help set-up and configure the tracking code and analytics accounts. We’ll provide support and learning material to help you get the most out of your analytics data.
Analytics is just one of way monitoring the progress and traffic to your site. The statistics that you gather can be very beneficial to your business and we can help your website reach it maximum potential.
A full service implementation includes:
- Dashboard & reporting setup that can be used by you, your colleagues and entire departments.
- Ecommerce tracking
- Google Adwords linking (where appropriate)
- URL tagging
- Goal & event tracking